Digital Markets, Competition and Consumers Act 2024 (unfair commercial practices) and the CMA Green Claims Code
2024 c. 13, Part 4 Chapter 1; CMA Green Claims Code (guidance)
Since April 2025 the CMA can decide for itself that a business broke consumer law and fine it up to 10 % of global turnover or £300,000, whichever is higher. Misleading environmental claims are unfair commercial practices; the Green Claims Code explains how to stay on the right side, and manufacturers, brands and retailers can each be liable for repeating a false claim.
Who is covered
Every trader dealing with UK consumers: manufacturers, brands, retailers, online sellers and suppliers that put a claim on a product. No size threshold.
Your duties
- Claims must be truthful, accurate, clear and unambiguous
- Do not omit or hide important information; comparisons must be fair and meaningful
- Consider the full life cycle of the product
- Hold the evidence before you make the claim
- Do not claim to follow a code or scheme you do not comply with
- Manufacturers: give retailers the evidence behind your claims; retailers: check it
Product data it needs
- Each environmental claim and where it appears (pack, listing, advert)
- What the claim covers (product, part or company) and which life-cycle stage
- Evidence behind it (test, LCA, certificate) with date and validity
- Certification or label scheme and issuer
- Review date
Great Britain and Northern Ireland
UK-wide; enforced by the CMA and Trading Standards in Great Britain and the Department for the Economy in Northern Ireland.
How xProduct helps
- Certificates and evidence linked to the passport
- Passport score: evidence behind the data
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